Transforming lives through the power of work – Goodwill Southern California serves persons with disabilities or other vocational challenges, as well as businesses, by providing education, training, work experience and job placement services.
Goodwill Southern California will continue to be the premier workforce development resource in California for people with disabilities or disadvantages. By the end of 2009, we will increase our impact in the community by 50 percent by expanding the number of people we serve to 30,000 annually. (Per Goodwill Southern California’s fourth strategic plan, 2007-2009)
Respect: We treat everyone with respect, compassion and inclusion, honoring their contributions and differences.
Integrity: We conduct our business with integrity, accountability and concern for the environment.
Service: We serve, empower and advocate for our clients and each other.
Excellence: We pursue a vision of excellence and continuous improvement to better the lives of those we serve.