Vision for today and tomorrow

Most people think of Goodwill as only a chain of thrift-stores. It is, however, one of the community’s best kept secrets when it comes to being a leader in employment assistance and environmental services.

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Did you know that in 2009, Goodwill Southern California (GSC) served nearly 60,000 job seekers by providing them with skills-assessment, employment training and job placement services throughout the three counties of Los Angeles (north of Rosecrans), Riverside and San Bernardino? Or that GSC diverted over 26 million pounds of electronics, paper and textiles from our landfills last year?

Our vision for tomorrow is to serve over one-quarter of a million people with disabilities or other vocational challenges through the next five years. As we continue to grow, we aspire to continue to be recognized as the leader in providing high quality job training and placement services and build upon our 90+ year commitment to the environment and recycling.

This fifth strategic plan, developed by our Board of Directors and staff, serves as a “road map” for Goodwill Southern California’s future. It is an invaluable management tool that holds us to our commitment to deliver on the communities investment.

We look forward to the challenge of continuing to serve our clients and partners and intend to keep raising the bar to meet increased community needs. We hope this document will shed light on all that Goodwill Southern California has to offer in its quest to “transform lives through the power of work.”

Sincerely,

Douglas H. Barr J.
President and CEO
Goodwill Southern California

Jefferson Goodman
Co-Chair, Strategic Plan Task Force,
Goodwill Board of Directors

Andrea Almeida-Mack
Co-Chair, Strategic Plan Task Force,
Goodwill Board of Directors