“Good Willy” A Goodwill public relations director asks Milton Caniff to draw a cartoon. The result is “Good Willy,” who becomes a beloved and well-known symbol of Goodwill efforts.

Goodwill Helps People with Disabilities Goodwill becomes known for helping people with disabilities through job training

“Salvage for Victory” The attack on Pearl Harbor galvanized Americans and Goodwill. Goodwill adopts a new slogan – Salvage for Victory.

Goodwill Southern California Move to 342 N. San Fernando Road The land on which our L.A. Campus stands today was donated to Goodwill Southern California in the early 1930s by a generous couple who chose to remain anonymous. The campus…

Goodwill Helps After the Stock Market Crash of 1929 Goodwill is able to help thousands of people who become destitute after Wall Street crashes.

“Not Charity, But a Chance” This popular Goodwill slogan is put to use to publicize Goodwill’s efforts to give people hope and independence through work.

Purchased Donations Top $1 Million for the First Time An exciting time when purchased donations top $1 million for the first time ever!

Goodwill Southern California Moves in the Early 1920s Goodwill Southern California moves to the second floor of the “Baker Block”, a beautiful building on North Main Street.

Goodwill International Expands in 1920s With the Methodist church backing expansion, by 1920 there were 15 Goodwills, including Morgan Memorial. In subsequent decades, the relationship with the church would gradually lessen as Goodwill sought leaders from outside the ministry, and…