Media Coverage



  • Summer Thrift Haul with Tori Kobayashi

    Watch Tori Kobayashi, founder of Nostalgic Threadz, style her latest #GoodwillSoCal thrift finds at our Atwater Village Retail Store. Watch here.

    Continue Reading >>
  • Nike x Billie Eilish at Goodwill Fairfax

    What happens when Nike & Goodwill SoCal come together? Billie Eilish stopped by to show us what’s going down. Nike partnered with Goodwill SoCal to create a one-of-a-kind shopping experience rooted in creative self-expression through thrifting and in extending the…

    Continue Reading >>
  • Celebrating Earth Day with Brio RaShawn

    This past #EarthDay, we highlighted the positive environmental impact of donating & shopping at Goodwill SoCal. Get a closer look with Brio RaShawn as she goes behind-the-scenes at our Atwater Village Donation Center & Retail Store. Watch here.

    Continue Reading >>
  • Spring Outfit Haul with Ahdilah

    We love a sustainable spring wardrobe refresh! Ahdilah found amazing pieces at incredible prices at our Atwater Village Retail Store (3150 N. San Fernando Rd. LA 90065). Watch here.

    Continue Reading >>
  • Rag Reserve Goes Behind the Scenes at Goodwill SoCal

    Goodwill SoCal and Rag Reserve—a local upcycled clothing & accessories company—both appreciate sustainability, resource re-allocation, and social impact in our local community. Follow their upcycling design process from clothing found at Goodwill SoCal’s Donation Center & Retail Store in Atwater…

    Continue Reading >>
  • NBC Los Angeles: Shoppers Find Savings at Thrift Stores Amid Inflation

    They’ve been around for a long time, but thrifty and “vintage” stores are booming once again as an antidote to rising prices at the grocery store & the gas pump. Our Burbank Retail Store was featured in this NBCLA news…

    Continue Reading >>
  • Drake’s Better World Fragrance House Partners With Goodwill SoCal for Pop-Up Art Exhibit

    Better World Fragrance has been enlisted as a partner for Goodwill Southern California’s first pop-up art exhibit, titled “FABRICS,” on view Feb. 17-20 at our flagship Atwater Village retail store (3150 N. San Fernando Rd. L.A. 90065). Read more. 

    Continue Reading >>
  • Valentine’s Day Thrift Haul Model Azlin Nicolette

    Want to find something sweet for Valentine’s Day? Thrift something special that will also make a difference in your community at Goodwill SoCal. Also, don’t forget to enter our Share the Love Contest for a chance to win a $50…

    Continue Reading >>
  • Goodwill Date Night Challenge with Colleen & Victor

    Looking for a unique Valentine’s Day date idea that can also help your community? We challenge you to a #GoodwillDateNight! It’s a fun and inexpensive way to share the love with mother earth and people in need. Colleen & Victor…

    Continue Reading >>
  • Holiday Outfit Haul with Claire Flores

    We challenged Claire Flores (@xo.mamastyleoc) to find affordable and fabulous holiday outfits. She thrifted several outfits at our Diamond Bar Retail Store (21070 Golden Springs Dr. Diamond Bar, CA 91789). Watch here. 

    Continue Reading >>