Media Coverage



  • Fashion Stylist Doug Hickman Shares 5 Ways to Mix Vintage Pieces with Contemporary Brands

    Get inspired to mix vintage pieces thrifted from Goodwill SoCal with contemporary brands! Don’t miss this summer thrift haul with stylist and creative director, Doug Hickman. Watch here.

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  • What happens to your clothing donations at Goodwill SoCal?

    Go behind-the-scenes of Goodwill Southern California with Tori Kobayashi, founder of Nostalgic Threadz. Learn about the lifecycle of a donation, our sorting process, what happens to unsellable items, and more. Watch here.

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  • Summer Thrift Haul with Claire Chiaromonte

    Summer is practically here! Come thrifting with Claire Chiaromonte at our Atwater Village Retail Store for summer outfit finds. ☀️ Watch her latest Instagram Reel here.

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  • Summer Thrift Haul with Tori Kobayashi

    Watch Tori Kobayashi, founder of Nostalgic Threadz, style her latest #GoodwillSoCal thrift finds at our Atwater Village Retail Store. Watch here.

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  • Nike x Billie Eilish at Goodwill Fairfax

    What happens when Nike & Goodwill SoCal come together? Billie Eilish stopped by to show us what’s going down. Nike partnered with Goodwill SoCal to create a one-of-a-kind shopping experience rooted in creative self-expression through thrifting and in extending the…

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  • Celebrating Earth Day with Brio RaShawn

    This past #EarthDay, we highlighted the positive environmental impact of donating & shopping at Goodwill SoCal. Get a closer look with Brio RaShawn as she goes behind-the-scenes at our Atwater Village Donation Center & Retail Store. Watch here.

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  • Spring Outfit Haul with Ahdilah

    We love a sustainable spring wardrobe refresh! Ahdilah found amazing pieces at incredible prices at our Atwater Village Retail Store (3150 N. San Fernando Rd. LA 90065). Watch here.

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  • Rag Reserve Goes Behind the Scenes at Goodwill SoCal

    Goodwill SoCal and Rag Reserve—a local upcycled clothing & accessories company—both appreciate sustainability, resource re-allocation, and social impact in our local community. Follow their upcycling design process from clothing found at Goodwill SoCal’s Donation Center & Retail Store in Atwater…

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  • NBC Los Angeles: Shoppers Find Savings at Thrift Stores Amid Inflation

    They’ve been around for a long time, but thrifty and “vintage” stores are booming once again as an antidote to rising prices at the grocery store & the gas pump. Our Burbank Retail Store was featured in this NBCLA news…

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  • Drake’s Better World Fragrance House Partners With Goodwill SoCal for Pop-Up Art Exhibit

    Better World Fragrance has been enlisted as a partner for Goodwill Southern California’s first pop-up art exhibit, titled “FABRICS,” on view Feb. 17-20 at our flagship Atwater Village retail store (3150 N. San Fernando Rd. L.A. 90065). Read more. 

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