Goodwill Southern California Move to 342 N. San Fernando Road

The land on which our L.A. Campus stands today was donated to Goodwill Southern California in the early 1930s by a generous couple who chose to remain anonymous. The campus was built on this location from 1935 to 1938.

Goodwill Helps After the Stock Market Crash of 1929

Goodwill is able to help thousands of people who become destitute after Wall Street crashes.

Goodwill expands services into the Inland Empire.

“Not Charity, But a Chance”

This popular Goodwill slogan is put to use to publicize Goodwill’s efforts to give people hope and independence through work.

Purchased Donations Top $1 Million for the First Time

An exciting time when purchased donations top $1 million for the first time ever!

Goodwill Southern California Moves in the Early 1920s

Goodwill Southern California moves to the second floor of the “Baker Block”, a beautiful building on North Main Street.

Goodwill International Expands in 1920s

With the Methodist church backing expansion, by 1920 there were 15 Goodwills, including Morgan Memorial. In subsequent decades, the relationship with the church would gradually lessen as Goodwill sought leaders from outside the ministry, and as federal funding requirements made it necessary for Goodwill to become a more secular organization.

Goodwill Southern California Opens its Very First Store

That day, 200 shoppers purchased goods totaling $126. In 2001, revenues from retail operations and other sources of income amounted to $145 million. Today, Goodwill Southern California operates 72 retail stores, 44 donation centers, 4 WorkSource centers, and 23 job service sites including 3 multi-service campuses, throughout Los Angeles, Riverside and San Bernardino counties.

The Goodwill Name is Born

Representatives from a workshop in Brooklyn, NY, come to Boston to learn Helms’ techniques. They adopt the Morgan Memorial way and Helms adopts their name – Goodwill Industries

Goodwill gets trucks

Four-wheeled motorized trucks are first put into service for Goodwill